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Executive Decree 383 shifts the Comisión Estratégica de Marcas to the Production, Foreign Trade and Investment ministry, replacing a 2011-era structure. The reframe moves Ecuador's international promotion away from a tourism focus toward investment and trade.
Ecuador's Interior Minister John Reimberg has publicly rejected requests from business sectors — including the Clúster Bananero del Ecuador — for exceptions to the May 3-18 curfew. His line: if anyone gets an exception, everyone does.
Ecuador's national hotel occupancy reached 40.3% in the most recent reporting period, up 3.6 percentage points year-over-year. The recovery is real but modest — pre-pandemic occupancy averaged 50-55% nationally. Coastal and Galápagos properties are leading the rebound.
Lonely Planet's Best in Travel 2026 features horseback riding among Ecuador's chagra cowboys near Volcán Cotopaxi as one of 25 must-do experiences worldwide. The recognition comes as tourism numbers approach pre-pandemic levels and Cuenca rents climb 20% in central neighborhoods.